Individual Presentation - Business Article (15%): Each individual
student will select a recent (published in the previous 6 months)
business article from a leading news source or business journal that
relates to business and society. Presentations should include: a) the
main ideas in the article, b) how this article relates to what you have
learned in this class, and c) what you believe is the main “take-away”
from this article. If possible, please try to select an article that
“ties in” to the day’s topic – e.g., if we are studying Ethics and
Ethical Reasoning that class period, select an article that relates to
business ethics. Your presentation should be approximately five to ten
minutes long and you should encourage class discussion with one or two
follow-up questions. Presentation dates are listed in section VII.
Course Outline below. I will use the following grading rubric for your
reports: Analysis (40%). Relating the article’s topics to concepts in
our course; doing additional research as required to supplement the
information in the article; drawing conclusions based on your growing
knowledge of business and society. Some examples: • If you are reporting
on one company in an industry, what are other companies in the industry
doing? Can you summarize this information on a chart? • If we recently
discussed stakeholder analysis and stakeholder mapping, does your
article lend itself to any analysis based on these tools? Article Facts
(30%). Appropriateness of article, and accurate reporting on facts in
the article. Additional research might be necessary for you to
thoroughly understand your topic. Presentation Quality (30%). Evidence
of your preparation and rehearsal of presentation; use of PowerPoint
slides, charts, graphs, props or other visuals as appropriate. Handling
of Question and Answer period following your presentation. • Can you put
any of the information in the article into a useful graph or chart? •
Can you summarize the main points in a PowerPoint slide? • If you are
talking about a new product that a company is announcing, can you find a
picture of it?
