U.S market with 300 million customers is one of the largest markets in the world. When a new company enters in this market it can play on economies of scale by having such a large customer segment. The strong competition among the companies results in the valued and quality products for the customers. From wealth and size point of view U.S market is 2nd largest market after EU as it has large size of customer and also wealth has been distributed widely in this market. From language and ethnic point of view U.S is ranked as one of the most diverse countries in the world.
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