"The Death of the 4Ps?" Watch the video below and then respond to the questions that follow:
- Describe a company that you believe represents the 4Cs well, and provide examples of why you believe they are successful at it.
- Describe a company that you believe does not do well putting the 4Cs into practice, and provide two (2) examples of why you believe they struggle at it.
- What recommendations would you give the company who needs to update their approach?
- Click here to view the grading rubric for this discussion.
Video Segment Reference:
FORA.tv. (2014, May 28). Coty, Inc: The death of the four p's of marketing [Video file]. Retrieved from https://youtu.be/Oi7raBwliQ8.
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