Preparation
· Reading(s)
o Chapter 13: Consumer Relations
o Chapter 14: International Relations
· e-Activities
o Visit the Ronald McDonald Website at http://www.ronald.com/to learn how McDonald’s uses this mascot to relate to consumers of all ages.
o Choose one large multinational corporation that operates in a number of countries to learn how its public relations activities differ from country to country. Examples of multinational corporations include General Electric, Nissan, Nestle, ExxonMobil, and Siemens.
Activities
· Discussions
Evaluation
Quiz 6: Chapters 11 and 12
