Preparation · Reading(s) o Chapter 15: Public Relations Writing o Chapter 16: Writing for the Eye and Ear · e-Activity o Research on PR Newswire ((at http://www.prnewswire.com/) to find one EFFECTIVE (for example, well-written, striking, timely, engaging, persuasive, etc.)press release and one INEFFECTIVE (for example, poorly written, dull, irrelevant, boring, and not persuasive) press release. Be prepared to discuss. Activities · Discussions Evaluation · Quiz 7: Chapters 13 and 14 |
